Collaborated with Stripe and their issuing bank, Sutton, to secure a multi-year agreement that established issuing redundancy (along with Silicon Valley Bank) for a new payment product. This first-of-its-kind solution enabled our client’s customers to complete transactions seamlessly at any time and place by entering their payment information just once.

In 2018, I managed the Shopify partnership for Affirm, where I co-led the initial embedded payments presentation to the Shopify team at both Money 2020 and Shopify Unite. I developed a strategic plan that led to the co-sponsorship of a major industry event in London, providing a unique opportunity to pitch directly to the Shopify President and Founder on why Affirm should be their preferred partner over competitors. This effort culminated in Affirm becoming the default BNPL payment method for over 100,000 Shopify merchants. This success was the result of a dedicated, collaborative effort from many talented individuals across all cross-functional teams at Affirm, spanning three years.

I led a complex diligence process to evaluate multiple issuing candidates for a new ‘virtual checkout’ product our engineering team was developing. After a thorough assessment, we selected Silicon Valley Bank (SVB), and I managed the redlining process, negotiating financial terms over several months. This effort resulted in a volume-based financial structure that was massively beneficial to our team.

Integrated PayPal as a payment method for SunBasket’s subscription service and successfully negotiated a cross-promotion campaign targeting the U.S. segment of PayPal’s customer base. This collaboration included strategic marketing promotions throughout the duration of our agreement

As Head of Partnerships at Sun Basket, one of my key strategic initiatives was to identify companies with similar, but not overlapping audiences. Lyft emerged as an ideal cross-promotion partner, as they sought new riders while Sun Basket aimed to increase brand exposure to an audience that values environmentally friendly travel, and consciously minded companies. Together, we developed a cross-promotional campaign that engaged both companies’ audiences, resulting in new users for each.

This multi-year partnership featured extensive cross-promotional efforts, including Sun Basket signage in all 240 Williams Sonoma stores nationwide, prime placement on their website, and various other promotional elements. With significant audience overlap, this collaboration not only met but exceeded the key performance indicators (KPIs) for both companies.

Spearheaded a major cross-promotion leveraging assets from NBC’s blockbuster film, ‘Mamma Mia 2.’ Sun Basket was prominently featured in the multi-million dollar release of this Hollywood hit, starring Meryl Streep, Amanda Seyfried, and Pierce Brosnan. This high-profile partnership introduced Sun Basket to hundreds of thousands of new users.

This partnership marked the first strategic initiative to bring Affirm’s BNPL offering into physical stores. The collaboration with Westfield featured in-mall signage with QR codes that guided users through Affirm’s pre-qualification process, enabling qualified users to obtain loans for purchases at any store within the mall—without the need for individual store contracts, significantly reducing friction. Westfield benefited from projected increased revenues, while Affirm saw multi-faceted gains, including new users, app downloads, increased loan volume, and a powerful tool for the sales team to pitch direct e-commerce integrations to Westfield’s in-mall stores. This partnership required extensive collaboration across fraud, risk, legal, and marketing teams and involved the newly developed Affirm app, which has since become a cornerstone of Affirm’s business.

As founder of the double-sided marketplace Beauty Army, I secured one of our first Fortune 100 partnerships with P&G representing their beauty and personal care portfolio. This deal created a valuable channel for P&G to place their products directly in the hands of potential customers. At its peak, Beauty Army was distributing hundreds of thousands of P&G products each month, while monetizing on the customer side through a subscription model. This partnership delivered significant reciprocal benefits and thrived over a span of five years.

Building on the success of the P&G partnership, I led a similar initiative with Unilever through Beauty Army, the double-sided marketplace I founded in the beauty and personal care space. This partnership established a valuable distribution channel for Unilever, delivering their products directly into the homes of potential customers. Additionally, Beauty Army incentivized subscribers to provide crucial feedback on new products, further enhancing the value of this collaboration.

Hearst Media was keenly focused on delivering greater value to their advertisers as declining magazine sales in the digital age posed significant challenges. Beauty Army, the double-sided marketplace I founded in the beauty and personal care space, offered a cost-free solution for Hearst Media’s advertisers to place their products directly into the hands of potential customers. For example, Dove, which had a multi-year advertising contract with Hearst, gained additional value from Beauty Army’s platform, effectively compensating for the lower-than-expected distribution of their magazines.

This multi-year partnership featured a series of events and digital promotions highlighting the intersection of fashion and technology. Key initiatives included sponsoring Voices at Soho Farmhouse in collaboration with Shopify and hosting a roundtable at The James Hotel in NYC, where Max Levchin (Founder and CEO of Affirm) engaged with executives from luxury brands such as Burberry, Ralph Lauren, Chloé, Lanvin, and Oscar de la Renta. This strategic collaboration played a crucial role in successfully onboarding several high-end retail targets for Affirm.